SEO Tactics for Business Success – Part 1
Thinking about your business success makes you consider or even re-examine the various SEO tactics you have on hand for greater sales and higher ROI. However, SEO is not a quick thing to master overnight. You have to be familiar with all its terms, tips, tricks, and even the special tactics that go along with it. Make it a habit to get to know this stuff and even practice incorporating all its roundabouts in your daily business routine, then you will see endless successful results coming your way. Here are the top 4 SEO tactics that you need to know even better for them to work for your own advantage.
1. On-site SEO Tactics
This is also known as on-page activities. Based on recent researches, SEO specialists must consider the on-site SEO tactics for unleashing the power of success on their sites and global presence. This implies that you have to work things out on your own website first instead of thinking about the other sites you want to connect or link with. This implies that you have to consider the following factors below to unleash the power of on-site SEO tactics.
A. Site Architecture – This factor promises a clearer and more appealing look, proper alignment, and more accurate placement of context. To achieve such promises, webmasters should follow web design standards. Using stellar and error-free content with relevant videos also helps. High-level graphics is even more required here. Get to know the tings for improving user click behavior. A great architectural design creates a powerful impact on user experience and higher ranking results. This aspect will even help you to recognize the behavior of your visitors or users.
B. Navigation and UI – An awesome UI creates lasting impressions. It even enhances meaningful user interaction with increasing conversions. On the other hand, navigation improves the duration of visits of every user. This powerful combination makes your site get higher rank and authority in the online global arena.
C. Crawl Ability and Site Speed – Increasing the speed of your site and crawl ability makes your users stay on your site for long and even more frequently. All you need to do here is to minify the JS file and CSS. Enabling resources compression also boosts speed. Crawl speed is improved with caching functionality.
D. Website Interlinking – Increasing your site ranking means working your way to perfection when it comes to site interlinking.
E. Mobile Responsiveness – Once your site becomes accessible on mobile devices, you can be sure that you get a higher rank and even an increasing user interaction rate.
F. Authorize Trust Signals – Including trust signals in your website increase your users’ trust. Trust signals can be the site’s SSL certificate, trademark, partner’s logo, and the like.
G. Local Identity Markup – Revealing your site’s local identity ensures better ranking based on Google’s Pigeon update.
H. Schema Markup – This is Google’s way of accurately indexing and returning search queries back. Your site’s markups should define the title, logo, author, and other key elements being unique to your business.
2. Off-site SEO Tactics
Off-site SEO tactics work on off-page optimization. From making your links authentic to working your way out to higher ranking and better conversions, here are the essential factors you must consider.
A. Content Marketing – Content is the most essential in off-site SEO. This is the topmost reason why evergreen and unique content should be present for improving search engine impressions and user behavior.
B. Link Building – Authentic link building yields higher trust to the users as well as to search engine crawlers. Strive to get the best outbound links from websites with high PR, PA, DA, or from .org and .edu sites.
C. Guest Networking – Use the power of guest networking for better ranking in a positive way. Guest posting and networking are highly relevant, user-centric, and most authentic, directing more users to the target site.
D. Themed Linking – This term pertains to getting backlinks from websites having similar concepts for attracting a targeted audience and greater relevance. To achieve themed backlinks, use backlink check, competitor analysis, and even Google for similar content and know how to position your backlinks from there.
E. Keyword Optimization – Optimizing your keywords for SERP visibility in various search queries. Keyword density and proximity are beneficial strategies to selected keywords for greater visibility.
F. Link Reclamation – This is simply reviving broken links. You can rebuild your website authenticity by searching for broken links on highly authorized sites and target the relevant content to your website.
G. Local Listing for all – Since local searches and results are highly relevant on Google Pigeon Update, include local listings and GEO specific keywords on your strategies. You can do this through the use of local keywords on local portals classifieds and promotions, local citation, and even local directory submissions.
H. Visual Content Engagement – Using text-only content is never recommended on your site as very few will read it or stay for long. Include the use of graphics, animations, videos, and images that are highly expressive and engaging. This off-site SEO tactic reduces your bounce rate while improving user engagement.
I. Client Testimonials and Reviews – This not only improves user trust but also Google’s trust in your site. You can ask for positive client testimonials and reviews on Glassdoor, Facebook Page, and Google business page to enhance impressions and ranks.
3. Social Networking Tactics
Here are the elements of social networking tactics that you need to go through for your online success.
A. Being Socially Active – Maintaining regular social activity improves identity. Branding can be achieved through daily posts. This helps the targeted audience to become more familiar with your products, services, and even special features.
B. Blogging on Social Networks – Be an active blogger on social networks for greater user interaction, highest reach on your post, and even to promote yourself. Contents on such social platforms as LinkedIn, Facebook, Mix, Reddit, and other similar sites get higher index and authority.
C. Improving your Friend List – Your business account is for promotions and conversions only, so you have to be careful in expanding your friend list in this account. Get more relevant users in your friend list here for generating more sales with less promotion.
D. Enhancing your Network – Try to expand your horizons by being a part of relevant groups or communities. This not only improves conversion chances but also enhances your reach in the same industries.
E. Asking for Social Reviews – Getting reviews on social networks is an essential part of your business success. This will help you to be identified, recognized, and authorized online. It also helps to achieve better search engine rankings.
4. Analytics and Rapid Check
Google search algorithms keep on changing. Such giants as the Penguin, Panda, Pigeon, Mobilegeddon, Hummingbird, and the RankBrain create amazing results. Below are some important things that you need to examine when doing crosschecking activities.
A. Google Tool Analysis – The Google Tool Analysis is essential in calculating errors and analyzing site errors. Tools can also be used in improving user behavior, site’s craw ability, manual penalties, sitemap indexing, and many other activities.
B. In-Page Analysis – The In-Page Google Analytics tools let you identify your user’s behavior on that particular page. You can track your user’s activity on every single page with this kind of analysis as you can see in which direction the user reads or interacts with the page or contents even more. This gives a clearer picture or percentage on how webmasters could modify or retain contents that appeal most to the users.
C. Performance Measurement – This aspect lets you identify the worth of the work done. Performance measurement should be done regularly to ensure that everything on your website is working out well in relation to your target results. Tasks like 404 checking, backlink checking, authority checking, link error checking and broken link checking usually cover this type of measurement. There are many other strategies that webmasters use when it comes to dealing with SEO tactics on their websites. Things link domain authority, page authority, and backlink checking or evaluation also play important roles in SEO.
Domain Authority
This predicts the website’s performance in SERPs rankings. This calculated metric how a particular domain will rank on Google search results. It is based on the Linkscape web index. Domain Authority or DA score is based on a 100-point logarithmic scale, ranging from 0 to 100 points. The higher the score, the greater is the individual page’s potential on that domain to get better ranking chances.
Page Authority
The likelihood of a single page in getting a greater rank, regardless of page content, can also be determined using Page Authority or PA. This is also based on the Linkscape web index. Page Authority metrics are incorporated into various online marketing SEO platforms. The PA metrics can be measured using the MozBar or the Open Site Explorer and the SEOmoz’s free SEO toolbar. The metrics are even incorporated into the Site Intelligence API and all PRO Web App campaigns.
Backlink Checking
Evaluating backlinks is another important aspect of the various SEO tactics that must be considered for greater business success. MajesticSeo.com’s Citation and Trust Flow provides the site’s information in your backlinks. PageRank and MozRank are also used for effective backlink checking.
SEO Tactics for Business Success – Part 2
Keywords
Figuring out your keywords is the first step to building a successful website that has reach. The main element to consider when determining your keyword(s) is its competition level, which will determine how difficult (or easy) it will be to rank your website for that keyword and bring in organic search traffic (which is really the main goal here). One of the best tools to use for keyword analysis is Google’s very own keyword panning tool.
Content
After you’ve gone through the sometimes painstaking process of determining the most relevant keywords for your business website or blog website, it’s now time to come up with your content. Content should be informative and relevant to your keywords. It’s also very important to include wording in your content that matches your primary keywords.
More than ever, creating quality content and not simply keyword plugging is critical to more traffic. Every day, Google becomes better at understanding what is quality content, and what is just there to trick search engines. With the implementation of AI, it is very hard to simply trick Google into giving you easy organic traffic. However, this is good news. If you are serious about starting a blog or a business, and not in it to simply sell some quick products and dip out, then your content will most likely provide some sort of value. Google will be able to see this over time, as your content is being read by visitors, and if it’s genuinely great stuff, you will get organic traffic.
Letting Search Engines Know What’s Up
Letting Google and other search engines know what your website pages and posts are about is critical for onsite SEO. This includes adding meta titles and meta descriptions to every page and post, that accurately describes the page. It’s a good idea to include keywords in these details to let Google know what the pages and posts are about, as Google is extremely keyword-driven (however, don’t over-saturate your meta titles and meta descriptions with keywords, as this could lead to penalties). You can read more about SEO plugins like All In One SEO, that help you manage these elements.
Squeezing The Link Juice – Offsite SEO
Now we get to the part where you may start to break a sweat – building links back to your website. Long gone are the days where you can pay to add 10,000 blog backlinks to your website and appear
Now I know you’re probably thinking “oh great, there’s no quick and easy solution”, and you’re right. But keep in mind that as you gradually build quality backlinks from social networks and as others link to your content, your online presence will be that much more solid. Meaning that unlike in the past, someone with 100 domains and some cheap automatic backlinking software can’t simply press a button and outrank you in a week using tricks and cheats. This means that although it will take time to nurture your site’s SEO and keyword rankings, your ranking will be long-standing and maintain a strong foundation into the future, yielding a much higher ROI in the long run.
Building backlinks however has really taken a back seat to simply adding great content and perhaps getting a few people to share it on social channels.
Taking Advantage Of Supplements & Tools
Although it’s now almost impossible to cheat SEO in the long-run, there are fortunately numerous channels to speed up your natural SEO growth. Getting creative and finding relevant niche websites to either guest post on or write relevant comments, adding your article on Web 2.0 websites like Hubpages, and building links in relevant pages on social networks are just a number of ways to expand your website reach through SEO techniques in 2015.
Social networks are an extremely effective way to speed up natural link development. Have a further look at our guide on social signals to get a deeper understanding of the value of the social dimension.
Being Mobile Friendly – Better Not Ignore This One
This is probably the biggest element of SEO/SERP. As of April, Google will significantly de-rank a website if it does not have a “mobile-friendly” version.
This means your website should look “acceptable” on smartphones. This decision is primarily due to the fact that mobile search has outpaced desktop search in late 2014. Now to be mobile-friendly, it’s imperative your website is either responsive or has a separate mobile version of the site that users are directed to on their phones, with menus that fit a phone screen and contain buttons/lettering styles that are big enough to read on the phone.
When creating a new website or improving your current website, you absolutely MUST MUST…and MUST be mobile-friendly if you want a chance of competing in the SEO/SERP race and appearing in the top pages of Google Search (for organic traffic to your product site, service site, blog, or app page).
Summary
Just to quickly sum things up – make helpful, easy to read, and navigate content, and you will get organic traffic. This applies to whether you are selling a product, providing a service, or simply blogging about your pet dog. Think of quality content as the sun, with all of the above-mentioned aspects as planets orbiting around it.