Category Archive

The way marketers and companies are gathering and using data is changing rapidly. With Facebook shutting off the data faucet too many big data brokers, getting customer/audience data is becoming a more manual process. This in my opinion isn’t bad. In fact, it puts many companies on a more equal, and competition-friendly footing. Sure, it will be more time-consuming to … Read More

GDPR In a slightly more paranoid world, GDPR has come into action to make life more difficult for every digital marketer. GDPR stands for General Data Protection Regulation. It is effective as of May 25th, 2018. GDPR mainly affects European consumers. However, in a digitally linked world, even though you or your website may not be directly linking to European consumers, … Read More

What is it? LTV, or the lifetime value is a custom audience makeup that allows the wise Facebook marketer to create a custom audience around their most “stable” and long-term customer. The lifetime value is the total value of a single customer over the course of doing business with you over a specific period (i.e. 1 year or 10 years, … Read More

Introduction to the Pyramid Understanding the optimal way of building and targeting your audience, is critical for being successful with Facebook advertising, and any other online marketing. To help you master the audience, we have come up with the “Pyramid”, which creates a visual and mental representation of how you should be thinking about your business audience. Bottom Layer The … Read More

What Is It 301 redirect is a server-side method of pointing a domain to another. What It’s For 301 redirect is to let search engines like Google know that “hey we’ve moved, this is our new page, so please start indexing this one instead”. This is useful for numerous reasons. The first is simple, perhaps you decided to change the … Read More

Whenever you want to optimize a website for better rankings in search engines or want to improve its SERP performance, four things that are most likely to crop up with your research are Page Authority, Domain Authority, Trust Flow, and Citation Flow. In fact, these factors are often called as four pillars of SEO and are very essential if you … Read More

After testing and analyzing oodles of plugins, we’ve decided to save you a boatload of time, and share the three we think are best. Calculated on the merits of usefulness, accessibility (learning curve), as well as being free (or at least freemium). 1. Post Affiliate Pro Post Affiliate Pro is one of the best affiliate systems we have tested. With PAP, you … Read More

After testing and analyzing oodles of plugins, we’ve decided to save you a boatload of time, and share the three we think are best. Calculated on the merits of usefulness, accessibility (learning curve), as well as being free (or at least freemium). 1. Simple Ads Manager Simple Ads Manager is a great way to start a business around your website or blog. … Read More

Social networks are an extremely effective way to speed up natural link development, that nearly 70% of all businesses don’t yet even implement. Creating Social Signals involves spreading your links and post through various social networks. By creating social media accounts and adding your content, you are essentially creating social signals to your website, that will continue to multiply as users share, like, tweet … Read More

Video Content For SEO Video content for SEO can be anything from creating a video review about a product or service or simply a niche informational video on a topic related to your website, that acts as a supplement to your existing written article. Why Video Content Is Important Unlike 90% of all articles, creating a video can add that extra OOMPH … Read More

About LTV When we sit down with clients to determine ROI, the first thing we determine is the LTV (lifetime value) of their customers. This applies to both service and product-based companies. It is important to look beyond just one sale or a single month of subscription. This lifetime value metric is so critical in determining so many following factors. … Read More