The way marketers and companies are gathering and using data is changing rapidly.
With Facebook shutting off the data faucet too many big data brokers, getting customer/audience data is becoming a more manual process.
This in my opinion isn’t bad. In fact, it puts many companies on a more equal, and competition-friendly footing. Sure, it will be more time-consuming to build audiences, but this may be the best route.
With new regulations taking effect, data gathering is becoming more complex. GDPR for example is making gathering data on websites more complex.
Perhaps now, companies and advertisers will be more careful with data and cherish the data they have collected, which can be a positive thing for consumers.