Why use Facebook for business marketing?
Facebook has over 2 billion monthly users and over 1 billion daily users worldwide. There is no other social platform on the internet with such a loyal user base. If you are not using Facebook for your business marketing then you are missing out on a huge chunk of people who could be turned into your potential customer.
But, the advantage of Facebook is not merely based on its user base. When you create a page for your business on Facebook, you have some of the most powerful tools at your disposal which you can use to your advantage for free.
Some of them include:
- Sharing basic information
You can share the location, contact details, a brief description of your business, products, and services you offer.
- Share Photos and Videos
One of the best ways to promote your business online is through videos and pictures. You can share pictures and videos of your business and these media files can be used to attract more users.
- Provide customer support
Most people seek help through official Facebook pages for a product or a service they purchased. And Facebook offers all the tools that are necessary to get in touch with your customer concerns and solve it immediately.
- Bring More Traffic To Your Official Website
You can share the latest updates and blog posts on your Facebook pages, and you can also link your official website to your page. This will bring more traffic to your website. You can share promotional messages to your website visitors and boost your Marketing efforts.
- Promote and Boost Your Business
Facebook made it really easy and cheap to promote your posts and boost your business videos. All you have to do is link your credit card and choose your targeted audience in the easy to use interface and start running your ad campaign in no time.
The best part of Facebook promotion is, you can choose your own budget and run the ads accordingly. Many small and medium scale businesses find Facebook paid promotion really useful and worthwhile in the long run.
Facebook is constantly making big changes to its advertising platform. Many of our clients get stressed out wondering what new implementations need to be tried out, and what shouldn’t be bothered within their industry. Here, we will discuss ongoing changes to Facebook to help you keep up to date with big changes and improvements. The below list is categorized with the newest features at the top.
Slideshow ads have been a game-changer for some of my clients. As custom videos are often costly to make (average of $1250 per studio-quality video), slideshow ads have been a great way to have an interactive and without having to invest in a costly video. Slideshow ads are compilations of images that Facebook automatically fuses into a video. This is different from the carousel ads, as those have to be manually shuffled through by the viewer. Slideshow ads require less focus, while also grabbing more attention from viewers.
Store visits are one of the primary elements that show how far ahead of Facebook is from other advertisers like Google and Bing. The Store Visits campaign metric allows your local location to track how many people actually visited your location after seeing an ad. Yes, it tracks actual foot traffic to your location. Store Visits is still in beta, and currently requires your location to have multiple locations to function, but this feature is going to be paramount in the next couple of years as Facebook refines it. Facebook uses multiple points of the consumer’s location, such as phone GPS, check-in, social-app location..etc, to accurately determine if the person that viewed your ad actually visited the location sometime after.