What is the difference between Facebook Ads and Google Ads?
Facebook Ads follow a carrot-and-stick approach, advertising something to an audience engaged in social networking. This is opposed to Google Search and Google Shopping ads, where people are actively already searching for a product or service. Instagram ads, which is owned by Facebook, also fall within the Facebook Ad umbrella.
What is the average CPC?
Cost per click varies significantly from network to network. We see CPC on average being 3x more expensive on Google Search than social platforms. However, this is due to the clicker being a warmer lead that is more likely to convert into a customer. The actual cost per click can vary wildly, based on your industry and competition. We’ve seen per click costs between 6 cents and 5 bucks! Ask us about your specific industry.
Can you advertise on Snapchat and Tiktok?
Absolutely. Snapchat and Tiktok ads are a great option for many companies. They display on a social network, thus following a similar carrot-and-stick approach to Facebook & Instagram ads. The goal with Snapchat and Tiktok ads is to make ads ATTENTION GRABBING, as you are trying to divert a person’s attention to something from their daily social media browsing.
Can ads track visitors?
Yes, ad tracking is done through “Pixels”, or codes that save visitor data and then utilize that information to show related content to those same users through other channels, like websites, apps, and even video on YouTube. Tracking, also known as “retargeting”, is extremely powerful in the world of digital advertising.
Does email marketing work?
Email marketing can work wonders if done right. No that sketchy email list you bought won’t do you any good, but if you cultivate a quality email list on your website and social channels, you can use that list to keep your customers coming back, for super high ROI.
Do YouTube ads work?
YouTube ads are quite peculiar. We have seen YouTube ads kill it, and others fall flat compared to other ad strategies like Google Shopping. It really depends on your products/service and if you can find the right audience on YouTube with your video content, and whether you can properly display yourself to them. It’s a bigger investment and undertaking, hence why many brands either fail at it or simply avoid it. But if done right, it can be a gold mine – just like TikTok and Snapchat ads.