There are over 1.8 billion websites hosted around the world right now and we are heading towards 2 billion in another few months’ time. Websites and blogs are considered the lifeline of the internet and search engines. Almost all the information you acquire through search engines is fueled by websites and blogs. Surprisingly, starting a website or a blog has … Read More
The ULTIMATE Guide To Keyword Research
When having a website of any kind, may it be a product site, a service site, or simply a blog about coffee, understanding keywords is critical to your success. Keywords are the terms people put into search engines, that will then allow Google to show them relevant websites and content from millions of websites. By targeting certain relevant keywords, you … Read More
The ULTIMATE Guide to eCommerce
The growth of e-commerce in the last decade has been phenomenal. The good thing is its growth continues to soar at a solid rate. In 2017, e-commerce generated around $2.3 trillion in sales. With the phase at which it is growing, we are expecting it to reach $4.5 trillion by 2021. So, if you are looking to start your own … Read More
A Changing Data Flow
The way marketers and companies are gathering and using data is changing rapidly. With Facebook shutting off the data faucet too many big data brokers, getting customer/audience data is becoming a more manual process. This in my opinion isn’t bad. In fact, it puts many companies on a more equal, and competition-friendly footing. Sure, it will be more time-consuming to … Read More
REGULATION Rundown
GDPR In a slightly more paranoid world, GDPR has come into action to make life more difficult for every digital marketer. GDPR stands for General Data Protection Regulation. It is effective as of May 25th, 2018. GDPR mainly affects European consumers. However, in a digitally linked world, even though you or your website may not be directly linking to European consumers, … Read More